Sometimes in SEO we forget how important it can be to get the bare basics right before we look at cutting-edge content or technical SEO projects.
This was the case for this mental health advice startup where we took it back to basics to make sure that:
Google could crawl the text content on page
Google had unique SEO metadata for each page
The team had been building a wealth of video-based content with a fast and responsive website, scoring great for Core Web Vitals and page performance. However, because they had used duplicate title tags and meta descriptions for every page on the site, as well as deploying their native video player through an iframe and Javascript, they did not see any SEO growth in the few years of being live.
As part of our engagement, I delivered an SEO tech audit that highlighted these issues to the team. As with low-traffic startups, there was not any credible data that I could pull on to build out a full business case with anticipated traffic gains.
Despite this, we got the changes through with the development and content team and we successfully made:
300+ words crawlable on each video page
Every video page had a unique title tag and meta description
This led to the results below:
Our basic SEO changes started to elevate these pages for the first time - since the changes were made, we have seen a 143% rise in SEO impressions and a 145% rise in SEO traffic (as reported through Google Search Console).
Take a look through my services and book your tech audit today, you may be missing the basics that inhibit your SEO growth. Find out now.